Osborn Shoes

Visual Identity

Product Design

Hand Made Footwear

Emerging from my non-profit work in Guatemala, I founded a fair-trade footwear brand that specializes in handcrafted, high-end shoes. The primary aim was to employ skilled artisans in the production of these shoes. Our focus centered around the use of locally sourced materials, ensuring comfort and fit, and adhering to fair and sustainable manufacturing practices. The design philosophy aimed for the shoe to be as 'invisible' as possible, leading to the distinctive aesthetic of Osborn that is minimalist and clean in its design.

Osborn Classic Collection

Our shoe design was guided by the philosophy of renowned minimalist architect, Ludwig Mies van der Rohe, and his famous adage, 'less is more.' We also drew inspiration from Jared Spool's words, 'Good Design, when done well, becomes invisible.' Our focus was on ensuring fit and comfort, sourcing materials locally, using sustainable materials, and upholding equitable and sustainable manufacturing practices.

The ultimate goal was to empower communities through responsible manufacturing coupled with outstanding design.

Clean Design for a clean shoe.

My approach to web design for Osborn was grounded in our design philosophy of emphasizing user experience. We aimed to be as 'invisible' as possible, allowing our customers to enjoy not only the shoes but also the purchasing process and the sense of being part of our community.